Overview

A global consumer packaged goods (CPG) company wanted to target the Generation Z audience for their main beauty brand. They requested a product description spec sheet written in a Gen Z voice.

Team

• Rene Clark

Role

• Copywriting
  

Tools

• Grammarly

Approach

Research

• Industry & Market Trends

• Generation Z

• Beauty Product Trends

Strategy

• Pitch Letter

• Product Description Spec Sheet Copy

Result