An ostrich tried to kill me once
Well, it chased me up a hill in the snow & turned out to be a turkey but still.
About
Hello, I am Rene Clark
A copywriter with 15+ years experience as a digital marketing, sales, and content development professional.
I specialize in creating digital strategies & content for websites, social media, email marketing, and sales enablement materials.
Skills & Expertise
▸ Education & Certifications
- Master of Fine Arts (MFA) Creative Writing
Queens University of Charlotte, Charlotte, NC (2014) - Bachelor of Arts (BA) English
Virginia Commonwealth University, Richmond, VA (1997) - HubSpot Certified Inbound Marketing
- HubSpot Certified Content Marketing
- SEMrush Certified SEO Fundamentals
▸ Computer & Software
- Microsoft Office Suite: Word, Excel, Powerpoint
- MacOS: Keynote, Pages, Numbers
- Adobe Creative Cloud: InDesign, Illustrator, Photoshop, Acrobat
- G Suite: Google Drive, Docs, Sheets, Slides, Sites
- Content Management Systems: WordPress, Squarespace, HubSpot
- Project Management & CRM: Basecamp, Salesforce
- Tools: Grammarly, SEMrush, ScreamingFrog, Google Analytics, Dropbox
▸ Marketing
- Web Design, User Experience (UX)
- Branding, Style Guides, Briefs
- Email Marketing & Automation
- Sales Funnel Management
- Content Marketing
▸ Social Media
- Facebook, Twitter & LinkedIn
- Hootsuite, Buffer
- Digital Photography
- Adobe Spark
▸ Writing
- Copywriting & Editing
- Research & Source Analysis
- AP Style
- SEO & Keyword Research
- Blogging, Website, Social Media, Email, Creative, Sales Enablement
My process
Featured
My Story
I started DaizyChain in 2015 and now work with companies and individuals on an independent basis.
Before this, I was VP/Director of Marketing for The Martin Agency. I've led marketing and B2B strategy for brands such as Viacom, Pfizer, and Wal-Mart - generating more than $300 million in revenue and executing over 3000 digital campaigns.
Some of the more unique things I have been a part of include a test-market project for the mobile phone space for Capital One, launching the first Spanish language FM signal on the East Coast for Viacom and developing the business strategy for the expansion of the world's most extensive (Wal-Mart’s) in-store digital network.
I love the business world and I geek out on the countless ways technology is transforming and upending pretty much everything about the business. At the same time, I am a writer and have a Master of Fine Arts in creative writing.
I attribute my success in the business world to my creative side; having the ability to approach different challenges from a variety of perspectives gives me an advantage.
I am sharing this because I firmly believe that the best and most successful companies currently do or will build teams of people with various combinations of creative and business talents. I love to work this way and enjoy being a part of this kind of team.
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