Overview

Goldilock is a blockchain technology startup providing B2B data security solutions for enterprise companies.

They wanted to target top of the funnel blockchain investors and to establish thought-leadership via a long-form content piece posted to Medium.

Team

• Goldilock

• Rene Clark

Role

• Copywriting

• Tone of Voice Guidelines

• Visual Guide
  

Tools

• Adobe CC

• Grammarly

Approach

Research

• Blockchain Industry & Target Audience

• Business Objectives

• Content Audit

• Competitor Review

Strategy

• Tone of Voice Guide

• Visual Guide

• Industry Specific Messaging Tips

Blog Article

My task was to research, write, source, and edit a long-form article targeted to a top of the funnel blockchain audience. The goal being to establish thought leadership and drive website engagement.

Result

Click the image below to go to the live article on Medium.

Back to Main Portfolio Page

More Recent Samples