Blog Article Post
Overview
Goldilock is a blockchain technology startup providing B2B data security solutions for enterprise companies.
They wanted to target top of the funnel blockchain investors and to establish thought-leadership via a long-form content piece posted to Medium.
Team
Goldilock
Rene Clark
Role
Copywriting
Tone of Voice Guidelines
Visual Guide
Tools
Adobe CC
Grammarly
Approach
Research
Blockchain Industry & Target Audience
Business Objectives
Content Audit
Competitor Review
Strategy
Tone of Voice Guide
Visual Guide
Industry Specific Messaging Tips
Blog Article
My task was to research, write, source, and edit a long-form article targeted to a top of the funnel blockchain audience. The goal being to establish thought leadership and drive website engagement.
Result
Click the image below to go to the live article on Medium.
