Social Media Content & Strategy

Overview

Goldilock is a blockchain technology startup providing B2B data security solutions for enterprise companies.

They needed a social media content marketing strategy & copywriting.

Team

Goldilock
Rene Clark

Role

Copywriting

Design Templates
Content Strategy

Tools

Adobe CC
Grammarly
Hootsuite

Approach

Research

Blockchain Industry & Target Audience
Business Objectives
Content Audit
Competitor Social Media Review

Strategy

Channel Playbook
Style Guide
Template Design
Posting, Tracking & Reporting Plan

Social Media Channel Playbook

I created a social media playbook for Goldilock to support a consistent cross-platform brand experience.

Featured

Voice & Tone Guide

The purpose of this voice & tone slide was to support consistent cross-platform message delivery.

Visual Guide

The purpose of this slide was to guide both template design & image choices to ensure a consistent brand look & feel.

Content Strategy

The purpose of this slide was to inform the mix & type of content for Goldilock’s social media posts.