This post was created to promote original content & support their thought leadership strategy.

This post was developed to announce the release of Goldilock’s Whitepaper via a tie-in with an Ask Me Anything (AMA) event.

The purpose of this post was to promote & drive downloads of the newly released company Whitepaper.

The purpose of this post was to engage attendees at an industry conference attended by Goldilock’s CEO.

This post linked directly to an article we wrote on Medium to further their thought leadership initiative.

The purpose of this voice & tone slide was to support consistent cross-platform message delivery.

The purpose of this slide was to guide both template design & image choices to ensure a consistent brand look & feel.

The purpose of this slide was to inform the mix & type of content for Goldilock’s social media posts.

This curated content post was created to support Goldilock’s thought leadership strategy by sharing a significant industry study.

The purpose of this social media channel ranker was to strategical inform channel priorities & selection.

The purpose of this channel overview slide was to provide a snapshot of the recommended approach for the individual channels.

This messaging slide was created to provide research-based messaging best practices specific to the blockchain industry.