Website Rewrite Nonprofit
Overview
The Children’s Hospital Foundation, a nonprofit organization, needed a website redesign & content rewrite.
Their digital agency hired me to provide copywriting & a website strategy to guide & communicate with three different target audiences.
Team
Punch Agency Team
Rene Clark
Role
SEO & Website Copy
Content Audit
Digital Strategy
Tools
Balsamiq
Copy Deck
Screaming Frog SEO
Approach
Research
Industry & Market
Target Audience
Competitor Analysis
Content Audit
Keyword Research
Strategy
Sitemap & Wireframe
Buyer Personas
Keyword List
Image Recommendations
Copy Deck
