Omni-Channel Marketing for Global Retailer

 
 
 

Overview

The Walmart Smart Network is Walmart’s in-store digital network that dynamically serves contextually relevant content to shoppers in real-time.

Walmart leadership asked our team to provide a business case for expanding the network from 1500 to 4000 stores nationwide, to develop an omni-channel shopper-first experience that seamlessly connects their digital and physical platforms and to design a customer-centric, data-informed content strategy.

wsm-omnichannelUXjpg.jpg
 
 
 

Team

  • TMA/S2

  • DSIQ

  • Stratacache

My Role

  • Cost & Revenue Modeling

  • Sales Strategy

  • Marketing Strategy (Team)

  • Sales Enablement Copy

Tools

n/a

 
 

Approach

 
 

Strategy

  • Heat Maps

  • Sales & Marketing Materials

  • Shopper Personas & Journey Mapping

Research

  • Department & Product Sales

  • Digital Ad Costs & Trends

  • Supplier Interviews

 
 
 
 

Result

 
 
 

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