Overview

The Walmart Smart Network is Walmart’s in-store digital network that dynamically serves contextually relevant content to shoppers in real-time.

Walmart leadership asked our team to provide a business case for expanding the network from 1500 to 4000 stores nationwide, to develop an omni-channel shopper-first experience that seamlessly connects their digital and physical platforms and to design a customer-centric, data-informed content strategy.

Team

• TMA/S2

• DSIQ

• Stratacache

My Role

• Cost & Revenue Modeling

• Sales Strategy

• Marketing Strategy (Team)

• Sales Enablement Copy

Tools

n/a

Approach

Strategy

• Heat Maps

• Sales & Marketing Materials

• Shopper Personas & Journey Mapping

Research

• Department & Product Sales

• Digital Ad Costs & Trends

• Supplier Interviews

Result

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