Overview

The Children’s Hospital Foundation, a nonprofit organization, needed a website redesign & content rewrite.

Their digital agency hired me to provide copywriting & a website strategy to guide & communicate with three different target audiences.

Team

• Punch Agency Team

• Rene Clark

Role

• SEO & Website Copy

• Content Audit

• Digital Strategy
  

Tools

• Balsamiq

• Copy Deck

• Screaming Frog SEO

Approach

Research

• Industry & Market

• Target Audience

• Competitor Analysis

• Content Audit

• Keyword Research

Strategy

• Sitemap & Wireframe

• Buyer Personas

• Keyword List

• Image Recommendations

• Copy Deck

Result

Back to Main Portfolio Page

More Recent Samples